Posts tagged new
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When you build a brand. You examine your image closely. I am (personally) not big on Spotify. I don’t really promote my Spotify in any way shape or form. I do think that it’s great that my music is available there.

When it comes to sales, it seems like Spotify doesn’t exactly produce results in comparison to the other streaming services. So I never really took it very seriously. So I decided to merge it with my “listener” account and find out why.

I couldn’t help but notice that my page was missing that “spark” other artists have on theirs. I attempted to fix it in the past, and I often came up short. Well… That is.. Until now. I have decided to perform a much needed update to my Spotify that I would like to share with you. Check it out.

The changes are more noticeable on the MAC and PC versions of Spotify but I am assuming they will be reflected on the APP as well. The changes I have made produce more authenticity to the listeners. As before, it just seemed like a “default” page for an artist.

I think people tend to forget that writing, recording, and producing music are only part of the battle. Once the music is created, you need to market it, sell it, and promote it.

If the artist has the support of a major label, they are certainly paying all these people to do this for them. Which usually results in heavy debts on the artist. Debts that they never usually overcome. The music industry is changing. It’s possible for.a musician to literally DIY. As long as you have the skills, knowledge, patience, and drive.

How it feels

I am often asked “How does it feel to be in major music outlets like Apple Music, Amazon music, Google Play, Spotify, Pandora, and more”.

The short answer is… Great. I love how technology has made my music accessible to everyone. I never would of guessed I would of accomplished so many goals in my life thus far.


The in depth answer is. However, I have mixed feelings about it. I feel like people are quick to stereotype me, and judge me, and form opinions before they know anything even remotely factual about me. Other than that, I think it’s very rewarding to have an influence on people. I think in some ways it can earn a lot of respect instantly, or lose respect based on peoples taste. I think people forget that it’s entertainment.

The skills it takes to produce a song can only be compared to inventing something then being able to do surgery on it. The possibilities of audio creation are endless. Music has helped open my mind, increased my abilities, and intelligence to a level that could put a college grad to shame. That holds true whether you’re a fan, or a hater.

The more I study audio, the more interesting it becomes. Did you know that sound frequencies can actually form visual patterns? Check out cymatic videos. Compare that to some of the symbols on Egyptian pyramids. Yeah, it will get you thinking. If that’s not enough check out an article or two about 432hz. You’ll be blown away.

All in all I couldn’t imagine what life would be like without my shadow image in stores all across the world. I have earned a reputation, credibility, respect, and have quite a presence. Whether they like me or not. Well, that’s up to them to decide. I will have a lot more to come, and I certainly will change my tune from time to time.

A special treat

Is King Craig James working on a new album?

Let’s just say that this is so new that it’s not even titled.. Have you heard it? Click play..

While the above beat may not be final, or ever make it onto my album.. I just want to be clear that I am still recording, and I want to squash any rumors that say otherwise.. So, I figured showing you something unfinished would be the perfect way to do it. Will it end up in stores? Yeah..

Q: But.. Craig.. What if someone steals it?

A: My answer to you is.. Good luck with that.

I have no idea what I am going to say on the track just yet.. However, I do have some ideas. Unlike some of my older songs, I tend to take my lyrics a little more seriously now days. I have a young nephew now who finds my music and likes to repeat them. I also found out that sometimes they have a way of becoming truth somehow or another. So I guess we’ll see.

My biggest issue right now is finding the time to record. A lot of things keep me busy in life. I am just trying to prioritize everything right now. When I do finish the track I will post it as a FREE download.. Right here.. How does that sound?

I am an Amazon associate.. So I have decided to run some ad campaigns on the website.. I hand pick the ads based on some of my favorite deals and products.. After all.. I am just like everyone else.. I am not a big fan of useless advertising. I will definitely keep them short and sweet. Stay tuned.