Posts tagged bezos
Dear Bernie (opinion)

Kudos goes out to Jeff Bezos and his response to Bernie Sanders about “corporations” who employ workers that “use government benefits” just to survive. So what was the response? Well, Amazon’s minimum (starting) wage has increased to 15.00 per hour. Great! Here’s the problem. No disrespect Bernie, but in you’re time.. $15.00/hr was a “livable wage”. By the way, Jeff earns an employees yearly base pay in about 10 minutes. Do you? Probably not. Nobody talks about the government already taxing him a hell of a lot of money as it is. Both as a business, and probably for his income. So keep that in mind.


This “action” of course was targeted at the huge Amazon Fulfillment Centers located all across the world. Let’s keep another thing in mind. No warehouse job is serving caviar, or treating employees well. Many of them are not very safe either. I think it’s a little unfair to treat the “warehouse” portion of Amazon as if it’s the company in it’s entirety. This is like yelling at a butcher shop storage area because the meat dripped blood on some of the racks. The actual customer still sees the nice fancy cut of steak at their supermarket and wouldn’t normally even think about what it’s been through. Unless of course, it came from the wealthiest butcher in the world.

The warehouses are just a small part of the Amazon pyramid. In other words, now Amazon has to pay people $15.00 an hour to sit at home on their phone helping customers. Which I think really hurts the brain of anyone who works hard and really hustles for that money. Whereas, previously they were paid 10.00/hr which seems fair, and competitive to similar jobs. Something to think about..


Let me start off by saying I admire Jeff, and Amazon. Yeah, Bernie.. Trump.. You guys too. So I may be a bit biased in this article. However, please forgive me. Raising the “minimum” was a great move to boost the economy, salaries, and make things a little more fair for the avg. employee. However, that comes at a cost. Many employees who start at amazon will no longer earn “bonuses'“ for their hard work. Employees, will no longer have “Restricted Stocks”. Employee’s that have been there for years can only max out at 15.25. In other words, Bernie caused some very “good looking” (to the public) pay cuts for workers at Amazon.

Here’s the deal. I think Jeff made a GREAT business move to boost the minimum pay. Especially if the bill passed on getting taxed 100 percent for every employee on gov assistance. He found a way to do this, and still make more money. Kudos to that. Just because a man like Jeff Bezos becomes successful doesn’t mean he suddenly “owes” people more. However, if you’re not keeping your brands public image, or employees happy. None of that even matters. They will no longer support you later down the road. Especially, if his own employees can’t afford to shop at Amazon.

What I would of done. If I wanted my employees, and the public to have a better outlook on Amazon. I would have kept the bonuses, stocks, and former pay schedule that rewards employees with pay increases and let them max out at 20-25 per hour. I think that would be just the balance the company needs to erase this horrible image it’s created for itself. Then they would just have to work on that “most dangerous” place to work stigma.


About those “horror stories”. From my experience, many of those stories are true but highly exaggerated. Yes, employees are expected to work. Yes, employees get hurt. Yes, employees have a “target” to meet. That’s just what companies do to earn money. I think that Amazon found a way to ensure people actually do their job. As long as you do your job, you should be just fine.

Amazon is notorious for “helping to promote and create” other brands. I think keeping the pay scale fair would only benefit them more in the future. For example. If my brand pays someone enough to create a Brand of their own, and stay partnered with me. Then that creates a strong economic pull that nobody would disagree with, or criticize. All in all. I think people may value my two cents so I figured I would put it out there. After all, I was way too sore to work (or make rate) today. So I took the day off. Thank God for unpaid time off.

True fulfillment
A demo product showing the capabilities of King Craig James, Designers, and 3D modeling and printing.

A demo product showing the capabilities of King Craig James, Designers, and 3D modeling and printing.

How much time do we spend doing something for a living that feels unsatisfying? Most of us have a job that we feel will lead nowhere. A love hate relationship that beats us down, but yet.. We keep going back. Either way, we (hopefully) take great pride in what we do. Whether we are aware of it or not, our job is usually the very center of our very existence. Are you where you want to be? What do you accomplish in one day? Was it like any of these images? Let me explain what fulfillment means to me. Welcome to King Craig James.

Many years ago. I took the leap of faith, to create a brand that makes music, video, and custom merchandise. In some aspects, it’s really paid off. In others, it’s really paid out. Becoming the next “Jeff Bezos”, “Elon Musk”, or “Steve Jobs” is no easy task. The road to innovation is a dark one, and there are no turn by turn directions. My only advice is that you must be persistent, set achievable goals, and keep your eyes on the prize.

A custom pen sitting in a 3d printed grave to the entrance of hell. That’s KCJ at its finest.

A custom pen sitting in a 3d printed grave to the entrance of hell. That’s KCJ at its finest.

As an innovator, I feel like I am certainly working for the right companies. Mine, and Amazon. However, perhaps I am in the wrong position at times. My time at a “fulfillment center” has taught me (and hopefully you) as well how fulfilling the King Craig James brand truly is. While it’s true that many companies offer “custom” hats, shoes, water bottles, and other things. Very few are capable of what King Craig James truly brings to the table. I want to explain what true fulfillment really feels like. For very few, take the risks necessary to achieve it.

I can’t count how many times that I have picked, packed, or shipped a product that I have literally designed, recorded, or printed in the past. Often times I forget that someone out there will actually buy something that I could click a button, or upload into a store to make myself. I feel like I lose a lot of opportunity by NOT listing things I have made, or use every day for sale on my brand’s website. Perhaps it’s something I should consider? Maybe becoming an amazon seller? Hmm…

A realistic looking “Grenade Jar” perfect for storing your favorite spices, candy, or small items. Can your brand do this?

A realistic looking “Grenade Jar” perfect for storing your favorite spices, candy, or small items. Can your brand do this?

I don’t know many (if any) companies as prosperous, or powerful as my own brand, or furthermore the one I currently work for 9-5. Perhaps it’s time for me and “big brother” Amazon to join forces? The possibility is something I have been envisioning for a while now,. As you can tell. I am in the early stages of doing so from an advertising perspective. I am interested in all things possible.

The most fulfilling thing in the universe is knowing my brand can produce, create, and make many of the things that other people are out there buying on a regular basis. From custom phone cases, to coaster sets, items supporting your cause, or just things you cant find anywhere else. The impact I could have on the world is tremendous to think about. That’s exactly what’s on my mind right now. That’s what I call… true fulfillment.